Business Ethics
The Pinto gas tank vulnerability situation in the 1960s and 1970s was an embarrassment for the Ford Motor Company but moreover, it was a defining moment in a corporate decision-making process that was highly unethical and hence, in hindsight, repugnant to the American public.
If I was deciding whether to have a recall of the Pinto or settle the cases, which one would I choose?
Certainly it seems easy in hindsight to choose the moral, ethical thing to do (recall all the vehicles to save lives and avoid injuries to passengers), but that is exactly what I would choose to do. As the Decision Point narrative points out: "…health and safety" have a value over and above the value of replacing a part on a car that is unsafe.
It brings to mind the well-known advertisement for Master Card -- "There are some things money can't buy." The advertisement lists several things that have a certain dollar value and then at the end of the pitch, there is always something that is "priceless." One could say that the value of a gallon of gas (in 1972) was $.40; a dozen eggs was...
The simple listing of "180 burn deaths & 180 serious burn injuries" (Hartman & DesJardins, 2008) does not capture the sheer human suffering that the expected rate of 2,100 accidents is sure to cause. Finally, the influence of my peers within the management structure of Ford would affect my decision significantly, because if I felt that advocating for a costly recall was undermining my status, it would admittedly be
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